Collecting the prize from Francesco Ascani, President of the Federazione Internazionale della Televisione e del Cinema Sportiv were the organisers of the Südtirol Sellaronda HERO, Gerhard Vanzi and Peter Runggaldier. They were accompanied by Tomas Mendini and Giuliano Torghele, director and supervision manager of Emmedue Videoproduction from Trento, they having produced the promotional video.
«It was really a great moment to be able to receive this award at such a renowned event and to bring to the attention of many the world over our Südtirol Sellaronda HERO. The joy of mountain biking in such a distinctive setting as The Dolomites really is special, and to receive this award in the presence of personalities from the world of sport and from elsewhere makes the moment of special importance»
This was the immediate reaction of Gerhard Vanzi after collecting the Mention d’Honneur. Taking part in the awards ceremony were Ottavio Missoni, President of the FICTS jury and the ex roadracing rider Vittorio Adorni. Other dignatories attending the event were Giancarlo Abete, President of the FIGC, and holder of the title of “Guirlande d’Honneur”, the highest award to be conferred by FICTS.
The promotional video of Südtirol Sellaronda HERO 2011 is a 3 minute coverage showing a biker – played by the ex Italian star of downhill skiing Peter Runggaldier – riding across the breathtaking Dolomites scenery.
The promotional spot has proven to be extremely popular on-line, so much so that what can only be described as a contagious effect amongst mountain biking enthusiasts and has resulted in 58.000 viewings in 8 months (this out of a total of 154.000 visits in the year to the web site dedicated to the race). The excitement and spectacular nature of the video was certainly part of the reason for the success of the second edition of the Südtirol Sellaronda HERO, with 1,500 bikers from 28 countries lining up for the start on 2nd July 2011.
Südtirol Sellaronda HERO Committee
Selva Gardena Tourist Association
Str. Meisules, 213
I-39048 Selva Gardena (BZ)
Tel. +39 0471 777900
Fax +39 0471 794245
firstname.lastname@example.org - www.sellarondahero.com